Spent another day dickin' around on the internets regenerating and being a worthless fook.

Posts have been getting some pretty good engagement on Twatter. And just typing that makes me feel like a sellout piece @f shit. I find myself thinking "OH there's some more clout! There's more eyeballs on our profile/ project! We should make more posts! We should get more engagement! The game doesn't matter, all that matters is our social currency! TIME TO PANDER TO THE LOW ATTENTION SPAN, FULL STEAM AHEAD!"

All these years talking about pandering to the lowest common denominator. About all the rage bait, about how this world has decayed into short bursts of emotional fast food for the brain.

Our souls are out of shape as our bodies.

I hate to admit it, but I'm just as swayed by view counts as anyone. I want to be where the action is, I want to post where everyone else is posting, I want to be part of the zietgeist.

Surely the more important stuff has more views. Surely our centers of entertainment and media will elevate our best and more enriching content to the top... right?

We all know that's not the case. We all know that all the games and movies and articles and click bait are all digital junk food.

I very much enjoy watching this guys' videos on YouTube. I should watch more of them but they don't get more clicks and I tend to watch the more popular stuff to try to be where the "action is".

And it's just depressing that we live in this world where we've been conditioned to steer away from quality, wholesome and good content and instead go out of our way to watch the slop.

That's the bit that stings. We have become the algorithms, we have been degraded into the short attention spanned idiot that only wants to consume the low brow slop.

For better or worse, I've decided we won't be clout chasing on twitter with retarded memes and rage bate where possible. I'm sure the potential to shitpost with neckbeards on twitter will present itself. 

But I don't want to succeed because we executed the same tired bullshit that others have done, brushed the right elbows or whatever.

I just want to make a really kick ass game and try to associate with others who are tired with the bullshit.

If that leads to fantastic success, GREAT! If not, well at least we weren't part of the problem!

Just collecting ourselves before hopefully getting back to work tomorrow. COULDA gotten to work today, but damn were we burned out. I decided to take an extra day off. Truth be told I could use a bit more recharging, but we ain't gettin' any younger and there's NO REST FOR THE WICKED!

Gah damn I gotta listen to more Led Zeppelin. It used to be overplayed, but not so much these days. This world needs more Led Zeppelin in it.